Category: Product analytics
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Onboarding metrics 101: Part 2
Continuing with the series about onboarding metrics, we’ll look at two more, activation rate and feature adoption. Activation rate Activation rate measures the percentage of users who complete a specific action (or actions) indicating they are active users. Each product will have different trackable actions, but an example could be sending messages in a social… Read more
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Onboarding metrics 101: Part 1
This is the beginning of a series on onboarding metrics. Each article will focus on 1 to 3 metrics you could be tracking for your SaaS onboarding flow. We’ll look at what they mean, and how to make positive changes to impact each one. Today, we’ll start with 2: conversion rate and drop-off rate. Conversion… Read more