Helping customers fall in love with your product (and actually stick around)
I work primarily with wellness and mission-driven teams who want their products to feel supportive, clear, and easy to adopt.
How it works
Thoughtful product adoption
Getting your product into the hands of users is only the beginning.
The real work is helping them understand it, trust it, and build it into their everyday workflows.
That’s where product adoption lives: at the intersection of clear onboarding, thoughtful education, and an experience that makes users feel confident instead of overwhelmed.
It’s part art, part science, and occasionally a bit of magic.
My work is guided by a framework I call CHARM, which keeps product adoption focused, human, and grounded in real user behavior.
Clarify the path
Humanize the experience
Activate value
Reinforce learning
Measure and refineTogether, these principles shape how I audit, design, and improve onboarding and adoption over time through product adoption consulting.
User research & friction analysis
Adoption issues usually aren’t caused by one big problem, they’re caused by a series of small, compounding frictions.
Through interviews, usability testing, session recordings, and data review, I identify where users get stuck, confused, or disengaged, and translate those insights into a clear, prioritized roadmap for improvement.
Onboarding for retention
Onboarding isn’t about showing users everything, it’s about helping them reach value quickly and confidently.
I design onboarding experiences that guide users to their “aha” moments through thoughtful flows, in-app guidance, and education that helps your product fit naturally into everyday workflows.
Clear, human content design
When product content isn’t clear, adoption suffers… users hesitate, make mistakes, or quietly disengage.
With over a decade of experience in UX writing and content strategy for SaaS, I help teams create content that builds trust, reduces cognitive load, and guides users toward success without overwhelming them.
About me
I understand the whole product journey, not just one piece of it
I’ve worked across content, product, research, and growth, which means I know where adoption breaks, and why. My product adoption consulting spans all areas of onboarding, adoption, and education.
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