The science of making products irresistible.
We help growth-stage health, wellness, and wearables teams solve retention with neuroscience-informed strategy, not guesswork.
How it works
Resilient Product Strategy
Churn isn’t a product failure. It’s a behavioral science gap.
Most products are built to acquire users. Few are built to keep them. The difference isn’t features — it’s neuroscience.
Retention breaks down when products ignore how the brain actually processes change, builds habits, and responds to stress. Product Charm applies behavioral science to the moments where users decide to stay or go.
My proprietary CHARM framework guides every engagement — connecting neuroscience principles directly to the retention and lifetime value metrics your investors care about.
Neuroscience-informed retention strategy
Most churn isn’t caused by one big failure… it’s a series of small friction points the brain encounters before a habit has a chance to form. I identify exactly where users disengage and why, translating behavioral science into a clear, prioritized roadmap your team can act on immediately.
Onboarding that builds habits, not just activation
Getting a user to sign up is the easy part. Getting them to come back is where most products fail. I design onboarding experiences that guide users to their “aha moment” faster, using behavioral triggers and cognitive load principles to turn first-time users into long-term habits.
Lifecycle strategy that maximizes lifetime value
Retention doesn’t end at onboarding. I build lifecycle email and in-product strategies across the full user journey — awareness, retention, and resurrection — connecting every touchpoint back to the revenue metrics your investors are tracking.
About me
I understand the whole product journey, and the neuroscience behind it
I’m Mel, a neuroscience-informed product strategist and founder of Product Charm. With 10+ years across content, product, research, and growth, including work with Meta, Intuit, and various startups, I know exactly where retention breaks down and why.
What makes my approach different is the lens I bring: postgraduate training in the psychology and neuroscience of mental health, applied directly to how users think, feel, and form habits inside your product.
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