Hi, I’m Mel.
I’m a neuroscience-informed product strategist and the founder of Product Charm. I help growth-stage health, wellness, fitness, and wearables companies solve the retention problem most teams don’t realize they have.
Most churn isn’t a product problem. It’s a behavioral science gap.
Why I do this work
I’ve spent 10+ years working across content, product, research, and growth, including work with Meta, Intuit, and various startups. But before my product career, I was an ACE certified personal trainer, working one-on-one with people trying to build habits that actually stuck.
What I kept seeing in both worlds was the same pattern: people would start something, feel the early momentum, and then quietly disappear before the results ever showed up. In fitness, we called it dropout. In product, we call it churn. The mechanism is identical.
That parallel never left me. When I moved into product full-time, I kept running into teams building genuinely good products and still losing users before those users ever experienced the value. The missing piece wasn’t better features or more onboarding steps. It was an understanding of how the brain actually processes change, builds habits, and decides whether to stay or go.
That’s what I bring to every engagement. Not just product strategy, but the neuroscience behind why users behave the way they do, and how to design for it.
Grounded in behavioral science
I’m currently completing a postgraduate certificate in the Psychology and Neuroscience of Mental Health. This isn’t background reading. It’s the foundation of how I work.
I apply what I’m learning directly to product strategy, specifically around cognitive load, habit formation, motivation, and the stress responses that drive disengagement. The result is a consulting approach that goes deeper than most, connecting the decisions your team makes about onboarding and content strategy to the way the human brain actually works.
What I’ve built
Beyond consulting, I’m a podcaster, an audiobook narrator, and the author of an upcoming book on burnout and resilience published by InterVarsity Press in 2027. I also build apps that apply neuroscience to personal growth and emotional wellbeing.
Everything I do sits at the intersection of behavioral science, human resilience, and practical application. Product Charm is where that shows up in the work I do for your team.
What it looks like to work with me
I offer two focused engagements:
The CHARM Adoption Audit
A one-time diagnostic for product and growth teams who suspect retention is suffering but aren’t sure where adoption is breaking down. You walk away with a scored CHARM assessment, prioritized findings, and a clear path forward.
Resilient Product Strategy
A monthly advisory retainer for product and growth leaders at Series A/B companies. We work together to identify the behavioral and psychological friction points driving churn, then build the onboarding, messaging, and lifecycle experiences that move users toward habits that stick.