Hi, I’m Mel.
I’m a neuroscience-informed product strategist and the founder of Product Charm. I help growth-stage health, wellness, and wearables companies solve the retention problem most teams don’t realize they have.
Most churn isn’t a product problem. It’s a behavioral science gap.
Why I do this work
I’ve spent 10+ years working across content, product, research, and growth, including work with Meta, Intuit, and various startups. Across every role, I kept running into the same pattern: teams building genuinely good products and still losing users before those users ever experienced the value.
The missing piece wasn’t better features or more onboarding steps. It was an understanding of how the brain actually processes change, builds habits, and decides whether to stay or go.
That’s what I bring to every engagement. Not just product strategy, but the neuroscience behind why users behave the way they do, and how to design for it.
Grounded in behavioral science
I’m currently completing a postgraduate certificate in the Psychology and Neuroscience of Mental Health. This isn’t background reading. It’s the foundation of how I work.
I apply what I’m learning directly to product strategy, specifically around cognitive load, habit formation, motivation, and the stress responses that drive disengagement. The result is a consulting approach that goes deeper than most, connecting the decisions your team makes about onboarding and content strategy to the way the human brain actually works.
What I’ve built
Beyond consulting, I’m a podcaster, an audiobook narrator, and the author of an upcoming book on burnout and resilience published by InterVarsity Press in 2027. I also build apps that apply neuroscience to personal growth and emotional wellbeing.
Everything I do sits at the intersection of behavioral science, human resilience, and practical application. Product Charm is where that shows up in the work I do for your team.
What it looks like to work with me
I offer two focused engagements:
Resilient Product Strategy
A monthly advisory retainer for product teams who need onboarding and content strategy grounded in behavioral science. We work together to identify the psychological friction points driving churn and build messaging and content experiences that keep users engaged at every stage of the journey.
The Resilient UX Workshop
A half-day or full-day session for product and growth teams. Your team walks away with the CHARM framework and the practical tools to apply neuroscience principles to onboarding, retention, and lifecycle strategy going forward.