Helping customers fall in love with your product
Product adoption blog for SaaS startups
Turn users into adoring fans 😍
How it works
Product adoption
Getting your product into the hands of users is not where the work ends. Getting them to fall in love with your product and use it every day involves art, science, and sometimes a bit of magic.
User research methods
Your users are where it all starts. Through interviews, surveys, usability testing, recorded sessions, and reviewing any quantitative data you have, I’ll identity those friction points within your onboarding and beyond and create a roadmap to address each issue.
Onboarding for retention
Onboarding can make or break a user experience. Onboarding for product adoption can involve in-app walkthroughs, help articles, email series, videos, etc. With the right onboarding experience, users will not only start using your product, but stick around aka adopt it into their lives.
Delightful content design
Sometimes product adoption suffers because content within your app isn’t clear. With my 10+ years experience in content strategy and UX writing for tech and SaaS, I’ll help ensure the content within your app is easy to understand and guides the user to success.
About me
I’ve been involved in every step of the product journey from idea validation to user testing to marketing
Melissa has been featured in/on
